Wednesday, August 1, 2007

Lust for Labels

Shopping, shopping, shopping!! The latest Louis Vuitton clutch, a pair of Ferragamo high heels, paired with the latest outfit by Christian Dior. Just another day of shopping for those who can afford it, or those who want to be seen as able to afford it, or just those who think that having these luxury items will elevate them into another social level.

Taipei is a hotbed of shopping and luxury label lust. If you don’t have a LV bag, you aren’t ‘in’, your friends will judge you as being uncool. This desire to buy and own labels is a kind of obsession that young, impressionable adults seem to be most susceptible to. Images of movie stars, TV personalities, and pop singers wearing, using, and sporting these goods are all over the most popular newspaper, Apple Daily, and in magazines.

Shopping can become more than just a desire to buy and spend money, it can become an addiction and a serious problem. Shopaholics share a common problem- they can’t stop shopping. They spend themselves into credit debt and bankruptcy. Their problem causes them to lose their friends, family, leads them to depression and if their spending cannot be controlled worse

Being a shopaholic may mean that you are a compulsive shopper who spends beyond your limits, buys things you have no use for, and uses shopping as a way to feel better temporarily.

Some believe that the compulsive shopper or shopaholic is actually suffering from an addiction. Addiction is defined as having a compulsion to a commit a behavior, being unable to stop a behavior, and continuing the behavior despite harmful consequences. Research shows that addictive behavior often provides a momentary lift in mood. A flood of “good feeling” producing hormones rewards a shopaholic. Unfortunately the lift is not permanent, and the shopaholic, like a drug addict, must go out and shop more in order to find the next boost in hormones.

In a sense, when one is shopping, they are given a few moments of good mood. This is a momentary mental reward. So it encourages one to repeat the pattern in order to feel that “high” produced by shopping and purchasing.

However, the shopaholic frequently begins to search for more and more “highs,” which translates to greater expense. Once the shopper begins to damage his or her own life by spending, or the compulsive shopping interferes with relationships, then true addiction exists, particularly if the person can’t stop shopping.

The shopaholic frequently spends beyond his or her means. This means they may sacrifice money for food, rent, utilities, or simply be unable to pay rising credit card balances. Once a shopaholic spends beyond limits, the disease, like an addiction to drugs can worsen. The shopaholic may indulge in compulsive theft, or may steal money from others in order to continue shopping.
What began as joy at finding a few good bargains can end in financial ruin, and even criminal prosecution. However, there is help to end such compulsions, which are just as likely to occur in men and women. Needing shopping, just like needing any other activity or drug to regulate mood suggests that mood is already in chemical imbalance.

Often restoring chemical balance, through medications like anti-depressants, can help curb some of the urge to shop. However, this is only one half of the equation. As a person becomes a shopaholic, he or she not only physically depends on the shopping for chemical balance, but also emotionally depends on the shopping.
The same holds true for people addicted to substances like nicotine. Fighting the physical addiction is not the same as fighting the habitual behavior of smoking. In addition to possibly needing chemicals to help alter brain chemistry, a shopaholic needs to learn how to stop habitual shopping.

This can be especially difficult, since most of us need to shop from time to time. You cannot simply go “cold turkey” if you are a shopaholic. You will probably still need to occasionally shop for things like groceries, and this can lead to regression in fighting the addiction.

What does appear to help is support groups or individual counseling for controlling addictive behavior. Many organizations exist to help compulsive shoppers. As well, individual counseling can help one create strategies for taming the addiction. Group counseling can be particularly effective in keeping you from regressing back to shopping.
Just like any other addict, the shopaholic must want to quit. Very little can be accomplished until there is a sincere desire to end the behavior. For some this only occurs when they hit rock bottom. Hopefully, recognizing the signs early can help one curb the behavior in its infancy, so it does not become an addictive behavior that controls one’s life.
adapted from http://www.wisegeek.com/am-i-a-shopaholic.htm

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